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This relates to Tip #2 in the previous post.  Here's a graphic tool that you can use to go through your marketing program for the remainder of the year and to kick off 2018: MARKETING AUDIT: The audit begins in the center - taking a look at your positioning - what differentiates your product among all the ...

Take a look at this graphic.  Do any of these ring true for you?  I've met and worked with many reluctant marketers.  They are reluctant for many reasons.  Most would rather work at their passion, their craft, their business...rather than marketing.  Marketing can be intimidating, although it doesn't have to be.  There are simple and ...

  In 2016, I launched a new website designed by Patrick Smith of CODEIT DESIGN.  I’ve known Patrick for a few years now and worked with him on some of CODEIT’s marketing programs.  He has developed a true niche working with many acclaimed photographers in the design and on-going maintenance of their sites.  This includes custom ...

Note:  This is one of a series of posts on "Sharing Your Images:  Creative Ways, Many Benefits."  Read the first post in the series and see the full Infographic representing a virtual hike in DuPont State Forest, Cedar Mountain, NC. Here we are back on the trail!  This category  "Illuminate" - offers another reason to share your images.  By ...

Note:  This is one of a series of posts on "Sharing Your Images:  Creative Ways, Many Benefits."  Read the first post in the series and see the full Infographic representing a virtual hike in DuPont State Forest, Cedar Mountain, NC, Just a short post on this final section of the trail "Connect".  Working with photographers and artists of course ...

As we finish out the year, it's a great time to develop a 2017 Marketing Plan for your business. In an earlier post, there's information on the 5 simple steps to an actionable marketing plan, using The FOCUS Approach. This post will discuss Step 3 - Create Your Visibility.  This may be the most fun ...

A website or a blog (or both) is a another way to share your images.  Here we are on our virtual hike on Big Rock Trail in DuPont State Forest. You can share your images and connect with others - this can be your own site or via other websites and blogs. I work with photographers - over ...

While having fun with creativity and developing stationary and note cards is one way to share your images to connect - of course to connect - you have to send the letter or note card! Print your cards or send them electronically. Here's a beautiful simple floral by photographer Sue Hershey.  This type of image makes a ...

Here we are entering the holiday season and it's a great time to share fun times, memories and your images!  For some of us sharing images can be difficult.  Maybe we aren't quite as confident of our photography or other than texting and social media - what do we do with all our images?  I recently ...

FOCUS:  O ~ Optimize Your Plan or your Path to Success! Over the last few weeks I've had several favorable comments on the FOCUS approach to a marketing program. There are many ways to market and this approach is just one way to plan, organize, develop and implement marketing programs.  I'm excited to be presenting these ...