Since it's Leap Day, here's a fun, inspirational image by photographer Bruce Siulinski (my husband). Here we are at Grafton Notch in New Hampshire in October 2015. What a beautiful vista. Bruce's favorite subjects are landscapes often of the mountains and coast of North Carolina or returning to scenes from his Maine and New England roots. In ...
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"There are so many photographers - it's hard to find a niche". Words that are often heard and true for so many businesses. Differentiation is important if you want to market your work. I'm not a photographer or an artist - as a marketer I've evolved into working with photographers over the last several years. The ...
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Here’s an approach that resonates with creative businesses. Focus is 5 steps to a creative and actionable marketing program. F – Find your market. This includes your positioning – how do you differentiate your business from others in your category. O – Optimize your plan. The marketing plan is a path to success! Successful companies have a ...
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At the April meeting (2012) of Carolina Nature Photographers Association (CNPA) Charlotte Region I presented Marketing for Photographers & Photographer Marketing Stories. It was great catching up with old friends and meeting new ones. It’s always fun to share marketing tips! Some of the topics covered: Marketing Materials for Photographers – or what I call a standard ...
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Public Relations (PR) is one of the most effective and economical marketing tools in a photographer’s “marketing bag”. Whether you are announcing an exhibit, a new product category, joining a gallery, providing information on a seminar or workshop, or announcing a new photographer to your gallery…sending out a press release is one great way to ...
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Education. Connection. Inspiration. All that and more. I recently (July 25-26) attended WordCamp Asheville for the first time. What a weekend. My sister Errin "Sis", is a nurse. I picture her eyes glazing over as I enthusiastically share my experiences. Mind you, back in 2009 she was definitely going to get a smart phone. Not yet! ...
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