This relates to Tip #2 in the previous post. Here's a graphic tool that you can use to go through your marketing program for the remainder of the year and to kick off 2018: MARKETING AUDIT: The audit begins in the center - taking a look at your positioning - what differentiates your product among all the ...
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As we finish out the year, it's a great time to develop a 2017 Marketing Plan for your business. In an earlier post, there's information on the 5 simple steps to an actionable marketing plan, using The FOCUS Approach. This post will discuss Step 3 - Create Your Visibility. This may be the most fun ...
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FOCUS: O ~ Optimize Your Plan or your Path to Success! Over the last few weeks I've had several favorable comments on the FOCUS approach to a marketing program. There are many ways to market and this approach is just one way to plan, organize, develop and implement marketing programs. I'm excited to be presenting these ...
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Here’s an approach that resonates with creative businesses. Focus is 5 steps to a creative and actionable marketing program. F – Find your market. This includes your positioning – how do you differentiate your business from others in your category. O – Optimize your plan. The marketing plan is a path to success! Successful companies have a ...
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