This relates to Tip #2 in the previous post.  Here's a graphic tool that you can use to go through your marketing program for the remainder of the year and to kick off 2018: MARKETING AUDIT: The audit begins in the center - taking a look at your positioning - what differentiates your product among all the ...

Read More

Take a look at this graphic.  Do any of these ring true for you?  I've met and worked with many reluctant marketers.  They are reluctant for many reasons.  Most would rather work at their passion, their craft, their business...rather than marketing.  Marketing can be intimidating, although it doesn't have to be.  There are simple and ...

Read More

Note:  This is one of a series of posts on "Sharing Your Images:  Creative Ways, Many Benefits."  Read the first post in the series and see the full Infographic representing a virtual hike in DuPont State Forest, Cedar Mountain, NC. Here we are back on the trail!  This category  "Illuminate" - offers another reason to share your images.  By ...

Read More

A website or a blog (or both) is a another way to share your images.  Here we are on our virtual hike on Big Rock Trail in DuPont State Forest. You can share your images and connect with others - this can be your own site or via other websites and blogs. I work with photographers - over ...

Read More

Education. Connection. Inspiration. All that and more. I recently (July 25-26) attended WordCamp Asheville for the first time. What a weekend. My sister Errin "Sis", is a nurse. I picture her eyes glazing over as I enthusiastically share my experiences. Mind you, back in 2009 she was definitely going to get a smart phone. Not yet! ...

Read More