This relates to Tip #2 in the previous post.  Here's a graphic tool that you can use to go through your marketing program for the remainder of the year and to kick off 2018: MARKETING AUDIT: The audit begins in the center - taking a look at your positioning - what differentiates your product among all the ...

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As we finish out the year, it's a great time to develop a 2017 Marketing Plan for your business. In an earlier post, there's information on the 5 simple steps to an actionable marketing plan, using The FOCUS Approach. This post will discuss Step 3 - Create Your Visibility.  This may be the most fun ...

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FOCUS:  O ~ Optimize Your Plan or your Path to Success! Over the last few weeks I've had several favorable comments on the FOCUS approach to a marketing program. There are many ways to market and this approach is just one way to plan, organize, develop and implement marketing programs.  I'm excited to be presenting these ...

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Photographer Jack Christfield is the newest photographer to join Number 7 Arts Gallery in Brevard, NC. Jack has a range of stunning images - twelve of which are now exhibiting at the gallery.  He is a long time photographer and has several tools to market his work.  His images have been featured in publications such as Our State magazine and Blue Ridge ...

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"There are so many photographers - it's hard to find a niche".  Words that are often heard and true for so many businesses.  Differentiation is important if you want to market your work.  I'm not a photographer or an artist - as a marketer I've evolved into working with photographers over the last several years.  The ...

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Here’s an approach that resonates with creative businesses.  Focus is 5 steps to a creative and actionable marketing program. F – Find your market.  This includes your positioning – how do you differentiate your business from others in your category. O – Optimize your plan.  The marketing plan is a path to success!  Successful companies have a ...

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At the April meeting (2012) of Carolina Nature Photographers Association (CNPA) Charlotte Region I presented Marketing for Photographers & Photographer Marketing Stories. It was great catching up with old friends and meeting new ones. It’s always fun to share marketing tips! Some of the topics covered: Marketing Materials for Photographers – or what I call a standard ...

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Public Relations (PR) is one of the most effective and economical marketing tools in a photographer’s “marketing bag”. Whether you are announcing an exhibit, a new product category, joining a gallery, providing information on a seminar or workshop, or announcing a new photographer to your gallery…sending out a press release is one great way to ...

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Education. Connection. Inspiration. All that and more. I recently (July 25-26) attended WordCamp Asheville for the first time. What a weekend. My sister Errin "Sis", is a nurse. I picture her eyes glazing over as I enthusiastically share my experiences. Mind you, back in 2009 she was definitely going to get a smart phone. Not yet! ...

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