As we finish out the year, it's a great time to develop a 2017 Marketing Plan for your business. In an earlier post, there's information on the 5 simple steps to an actionable marketing plan, using The FOCUS Approach. This post will discuss Step 3 - Create Your Visibility.  This may be the most fun ...

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Here’s an approach that resonates with creative businesses.  Focus is 5 steps to a creative and actionable marketing program. F – Find your market.  This includes your positioning – how do you differentiate your business from others in your category. O – Optimize your plan.  The marketing plan is a path to success!  Successful companies have a ...

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At the April meeting (2012) of Carolina Nature Photographers Association (CNPA) Charlotte Region I presented Marketing for Photographers & Photographer Marketing Stories. It was great catching up with old friends and meeting new ones. It’s always fun to share marketing tips! Some of the topics covered: Marketing Materials for Photographers – or what I call a standard ...

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