Here’s an approach that resonates with creative businesses.  Focus is 5 steps to a creative and actionable marketing program. F – Find your market.  This includes your positioning – how do you differentiate your business from others in your category. O – Optimize your plan.  The marketing plan is a path to success!  Successful companies have a ...

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Public Relations (PR) is one of the most effective and economical marketing tools in a photographer’s “marketing bag”. Whether you are announcing an exhibit, a new product category, joining a gallery, providing information on a seminar or workshop, or announcing a new photographer to your gallery…sending out a press release is one great way to ...

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